MedModel
Founding Principal Designer
2021
MedModel is creating a community of patient models interested in receiving aesthetic treatments.
The community is captured in a detailed, searchable database that provides medical aesthetic practices the ability to fill training needs for specific and available models.
The database will give them a tool to grow and optimize their business in a way that’s never been done before.
Nods
“
Spencer has been an invaluable part of the team and the company starts. He provided beautiful designs and excellent recommendations on tools to utilize as we continue to grow and need messaging and security support.
Spencer also created the initial branding for the company. The branding has been very well received.
I am new to the tech world and Spencer has made it easy to work together. He takes the time to explain things that are new to me and has also given insights on projects that he has worked on in the past to help guide decisions as we move into the development stage.
I am confident that the fact that our product is so professional helped me gain initial funding.
Jen H.
Founder/CEO of Aesthetic Tech Inc.
Caselet
Achievements
Validated problem-market fit
Launched & tested MVP
Huge spike in signups and subscriptions
Secured $350k seed round
Training injectors today...
Currently, injector training is limited since providers source models through personal social media, despite needing a diverse range to meet specific demographic requirements.
Importance of a qualified model
“
Finding great models is a top priority for our training program. The educational benefits of a great training model translate into all aspects of the training experience and beyond. Finding high-quality training models takes time, communication and lots of logistical planning.
Elena Owens
National Training Program Manager at Skin Spirit
“
I started as a new injector about six months ago and have only injected around 7 models with fillers since. When searching for models for trainings, I am often looking for specific features to make sure I have well round experience. At times, it can be difficult to find the right model. It is time consuming having to plan ahead to find the perfect candidate.
Kristina Russo
Newly Trained Injector at Illuminate Plastic Surgery
The Real Problem
Practices struggle to find training models, leading to ineffective injector training and increased costs.
Goal
Streamline model selection for injector training, enhancing effectiveness and efficiency.
Hypothesis
A dedicated model-booking platform will improve training quality and reduce costs.
Wireframe Iterations
We shared wireframes with specialists who had recently conducted treatments to integrate their firsthand expertise directly into the optimization of our app's layout and functionality.
This feedback allowed us to identify what further details could enhance the booking experience.
It became clear that allowing models to include photos of various angles and expressions would significantly benefit the selection process.
Moodboards
We presented moodboards to aesthetic treatment clients, aiming to tailor our app's design to the preferences and expectations of those who value aesthetic enhancements.
Choosing a Style
A brand is defined not by our words, but by how it is perceived and described by our customers.
Before conducting moodboard interviews, it was important to define our goals to shape how we’d like our brand to be perceived.
During interviews, we observed how participants’ descriptions aligned with our goals. The chosen style was the one that consistently evoked our brand’s intent effectively.
The "Modern Beauty" moodboard was chosen because participants described it as elegant, minimalistic, and refined, perfectly aligning with our branding goals.
Logo Exploration
Designed with the audience in mind, opting for styles that evoke elegance, sophistication, and a sense of luxury—qualities aesthetics clients value and seek in their experiences.
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Var. 1 won due to its modern simplicity and strong brand differentiation, with a recognizable icon that can stand alone for branding across various touchpoints
Model App
For potential models, a mobile experience was essential as it allowed them to easily take and upload photos from various angles directly from their devices.
Additionally, this flexibility facilitated real-time communication and faster decision-making, enhancing the overall efficiency of the booking process.
Provider Website
For providers, the focus on desktop and tablet experiences accommodated the detailed review and management of model profiles and scheduling.
This approach provided a more robust interface that integrated seamlessly with the management tools already in use within their practices, allowing for handling of complex tasks and effective multitasking.
Landing Iterations
One landing page test included a calculator, similar to Airbnb's, allowing potential customers to personalize figures, significantly boosting conversions more than any previous version.
Why This Worked
By addressing the challenges faced by both providers and models, MedModel delivered a comprehensive solution that streamlined the model selection process while enhancing the training experience. The integration of photo uploads and detailed profiles allowed providers to efficiently find models that met their specific demographic and training needs.
For models, the mobile-first approach offered an accessible and seamless way to connect with providers while receiving compensation through free aesthetic treatments valued at up to $600.
This resulted in:
Improved training by giving access to qualified and diverse models
Simplified logistics, cutting planning time and reducing stress.
Increased return customers, with models converting to ~$3K annually.
Seed Round
Post-Launch Testimonials
“
Kara was amazing! Couldn't have asked for a better model. I loved using MedModel traveling from Miami to California. Your website eliminated the stress!
Odalys G.
Aesthetics Provider
“
The training was incredible! My model was prompt and we have texted since - she says she is very happy with her results! I think MedModel is genius and I would predict that it will be very popular.
Ashley S.
Aesthetics Trainee
“
Being a MedModel was fun and I loved my treatment! The scheduling was easy. I felt safe with my injector and can't wait to go back to the practice when I need more Botox!
Angela H.
Aesthetics Model
Retrospective
The design process revealed valuable insights by engaging directly with aesthetic providers, models, and trainees. However, the experience also highlighted areas for refinement in execution.
Prioritized aesthetics-focused design
Iterative feedback revealed the need for diverse model profiles
Early testing validated mobile-first features like photo uploads for models
Provider usability was prioritized over model testing
Missed early need for clear photo angle guidelines
Engineers were not involved until designs were finished