World's Greatest Videos
Principal Designer
2018 - 2021
The platform provides a continuous showcase for talent across various genres, allowing creators to submit videos and participate in community voting.
By fostering a vibrant community of global talent and viewers, World's Greatest Videos drives engagement and creativity, rewarding exceptional creators with significant exposure and financial incentives, helping to advance their artistic careers.
[testimonial-wgv-devin]
Drives engagement by encouraging uploads through contests and propagating content based on recommendations.
Target Users
People who want to see what contests are available or find new videos to vote for.
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I got on calls with people who had recently uploaded to their first contest on mobile.
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A significant milestone was advising on and implementing a unified front-end component library, streamlining design workflows and ensuring consistent user experience across platforms.
I collaborated with OneMain Financial’s accessibility team to refine and update our design system, ensuring it met the high standards of accessibility and experience required in finance.
We made a strategic shift from a custom component library to leveraging the capabilities of Ionic, quickly modifying prebuilt components instead of building from scratch.
This sped up development and allowed us to focus more on user-centric updates.
[testimonial-omf-susan]
Soon after I started we began to prioritize the mobile user experience, given this audience accounted for over 80% of our users.
This decision was particularly important given that our email campaigns, a significant touchpoint for user engagement, were mostly accessed via mobile devices.
One of the most used features within Trim was our bill negotiation capability. However, this feature had not been iterated on for several years. To truly optimize this feature, we needed to understand the user's journey, pain points, and expectations.
We used a multi-pronged research approach to discover and fully understand potential problems —
